Product Adaptation

The product adaptation for export is a complex of measures including, but not limited to, modification of the product’s characteristics, packaging, pricing, positioning and other components with the purpose of better fitting needs and requirements of foreign buyers.

The scope of the product adaptation solution includes:

  • Requirements to physical characteristics of the product (content, size, metrics, etc.)
  • Requirements to packaging and labeling
  • Branding requirements
  • Legal requirements (see more about export compliance & import compliance)
  • Cultural requirements (see more about export market research)
  • Product pricing requirements
  • Comparative analysis of competitors’ offers in the target market
  • Requirements to warranty, return and after-sale service policies
     

This solution assumes that following prerequisites have been created:

The client receives in-depth requirements for adapting products to specific export markets and assistance with the implementation of those requirements.

Request a quote now by submitting a form, email info@winglobal.ca or call us +1(647)800-7233

“More than ever, now is the time for Canadian businesses to transform and re-orient themselves to a world which places a premium on capabilities, skills and knowledge that managers and companies in Canada don’t have. This is a new world and one ripe with opportunity, there for the taking, given the right understanding, mindset and education.”

Charles McMillan, Schulich School of Business